Get down to business
Let’s face it, the majority of the e-learning industry is based upon academics. I get it, the concept of e-learning was built out of universities offering classes online, it was only a natural progression for corporate and business based learning to follow suit. It makes too much sense, reduced overall training costs, on-demand, tactical, etc. Elearningindustry.com explains this far better than I can with this infographic, check it out, it confirms the true benefit of e-learning in a business setting.
My focus here however is on the execution. Online learning in a business setting should not be academic! Quite the opposite, the learning should be focused on one thing… achieving a business result, any deviation from that stated result should be left behind. I am a firm believer that any web based training built for a business application can be accomplished in 15 minutes or less. Short, tactical and to the point. For example, one of our industry niche businesses is in the insurance industry. The objective for any online training we build for our clients is focused around a single business objective, reduce claims in a common area of loss. Let’s say the the insurance program we are working with has driving risks, chances are they see high frequency claims due to distracted driving. We have built a simple online training module designed specifically around that area of loss covering the most common driver distractions using simple scenarios the learner can relate to in their daily driving. This entire course is 12 minutes long and the content does not deviate from it’s objective. Raise awareness of distracted driving risks with the goal of reducing claims as a result. Simple, to the point and focused around our clients business objective.
The bottom line is people in every business are busy, anything that does not help them achieve a business result is simply wasting their time. Short, tactical online training is the best way to get busy people trained and focused on the desired result for your business.
How do you get down to business. I would love to hear your examples.